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Facebook “Like” Button Has Killed Traditional SEO. No Need for Google Ad Campaigns?

Traditional SEO is Dead

For all you bloggers out there I’m not really telling you anything new. Traditional SEO is dead and we now get most of our traffic from the facebook like button.

The analytics for this blog alone shows that for every one person who found my blog through a Google search, 8 people find me through the Facebook like button. Some days it could actually be 35 to 1 in favor of facebook. What does this mean? It means I don’t even worry about SEO anymore and why should I? Just create sharable content and let your readers do the rest.

SEO, Google Keywords

No one really knows Google algorithms anyway except for the employees of Google. Or sure, they’re are plenty of people out there who are “Google Certified” to advise you on Adword campaigns and how to SEO optimize your site but do you need to do this anymore? Probably not. Google’s algorithms are constantly changing anyway and since Google is always making tweaks so that your searches turn up the most relevant information I don’t believe anyone can truly tell you how to increase your Google rankings. Lately most of these tweaks have resulted in higher rankings for myself so I have to say those tweaking’s are working in my favor.

But since know one knows Google Algorithms and I am already ranking very highly on a Google search without doing any SEO I am convinced that SEO is dead. Google is able to index my site and return me as relevant based on my content alone. That leaves me more time to focus on content.

Facebook Like Button

The facebook “Like” button generates traffic based on your content. If you write great content and your readers find it worthy of sharing they will share your content via the “Like” button.Once they click on your “Like” button a snippet of your content is posted to their facebook wall for all their friends to see. These friends, in turn, can also click on like and share your content with their friends and this process can go on and on and on. This is called opt-in advertising and is the best advertising you can get. It’s also completely free. Now that’s putting your customers to work! :)

The Like button also serves another purpose, though. To get feedback. By liking someone’s content, you are giving that person affirmation that you liked and approved of the content that was shared. This feedback can be invaluable when developing a marketing campaign for your site or business. You can’t get this kind of information when someone finds your site through a Google search.

So, I believe that the “Like” button is one of Facebook’s greatest inventions and is making SEO irrelevant. What do you think?

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4 Comments

  • Reply
    David Daniels
    May 8, 2011 at 8:00 AM

    Thanks Ed! This is excellent information. Too bad there’s no plugin to do this. Maybe if someone makes one they could make some money? (hint, hint to all you plugin designers.:) I ‘ll have to look into this myself.

    Even though Ed is not on Long Island, direct a social media question to him at http://facebook.com/bondsocialmedia. This is the best comment about social media I’ve received to date.

    • Reply
      Ed Bisquera
      May 8, 2011 at 4:43 PM

      Hi David,

      You’re welcome! I haven’t seen a lot of discussion about all this (at least I haven’t in just initial search) so if you find out more, would love to see a blog post from your point of view! :)

      I have a ton of data, screenshots, screencasts, that show what I think is still being underutilized or maybe not being fully explored.

      What’s really cool, is that I did hear from a few others that some companies that have instituted the full use of the Facebook OG Metadata on their inventory pages, have hundreds and some over thousands of these insight Pages on Facebook! Imagine trying to manage looking at all that data?

      There’s going to be a need for some kind of page insights management tool to deal with all of this data. (There’s some tools out there, of which I’m using Raven Tools Analytics and Sendible to monitor and review analytics in easy to use reports for my pages.) But I think there’s still room for competition.

      I have a few “Like” apps I’m developing right now and will share with you for review if interested. One is an enhanced version of the Facebook Like Scripts you see out there and another one is similar to Groupon, but uses “Likes” to drive down the discount. My guess is both apps will have a bigger demand from local business use, which I hope is a driving market to use these.

      Thanks again for your blog post and allowing me to share the info.

      Take care and best wishes! :)

      Ed B

      • Reply
        David Daniels
        May 8, 2011 at 9:33 PM

        Yes, I would love to review any Like apps in development. And I’m always looking for tools like “Raven” to give me more feedback on my social media campaigns. Good tips! Hope to hear about your apps soon.

  • Reply
    Ed Bisquera
    May 7, 2011 at 11:24 PM

    I think that the “like” button is the voting mechanism needed for documenting and tracking nearly every action online. But most sites, including this blog and millions of other blogs are still missing a key ingredient: Properly formatted Facebook OG Metatags.

    Take a look at what the “like” button is actually “liking.” When the Like button is displayed on a page or blog post, it’s pulling data from the OG Metatags.

    You may think most sites, even the big dogs, have their OG Metatags formatted properly, but I’m not seeing it consistently, to maximize using the data.

    Of course, the “like” button when clicked, shares the page/post on the readers’ status update/news feed and displays a “Username likes a link” with a status update showing a small pic (usually finds the first available pic), title linking to page and description (again, pulled from the regular metadata, UNLESS the OG Metadata is filled out.)

    What I see as a best practice moving forward, is the ability and adoption to use an updated WordPress SEO plugin (and on custom CMS systems as well), that provides access to the entire Facebook OG Metadata fields, to allow publishers, bloggers, etc to fill out this data, in order to “complete the Facebook Like picture.”

    Why should we? It’s likely the author here (and hundreds of others) knows the true power behind the value of a “like” beyond viral sharing, in that a Facebook Insights page is created for ONLY admins to see the people/demographics behind EVERY like, IF AND ONLY IF the OG Metadata is properly formatted for the “like” button to grab from.

    What’s needed to get this special insights page for each and every one of your likes?

    For starters, take the URL for your page or blog post or site page, and run it through the Facebook Lint Tool at http://developers.facebook.com/tools/lint/ to see what’s being captured by Facebook and what’s missing. You’ll be surprised at what’s missing and realize that you can/should format the fields, for best display in users’ Facebook newsfeeds, to truly MAXIMIZE the Like.

    A few other OG Metadata Fields are required to get the Facebook Insight Page created for your post Like: 1) OG:Admin, Page or App ID 2) OG:URL and 3) OG:Type

    After I did this manually for a dozen html pages for a client (we needed to create 12 unique Like buttons that tied to specific pages/objects that were uniquely defined, but that all forwarded to the same, specific Facebook Page tab for a contest) I found that 12 Facebook Pages were created in my Facebook account, that I as admin was the only one that could see.

    Many of the like buttons received hundreds of likes, some as many as 900! And when I visited the corresponding page in my account, it showed all the users and demographic data of those 900 likers. And when I posted an update to the “wall” of this admin-only viewable page, the update showed up in every “likers” feed, much like a normal page update. But this time only to the “likers” of this particular like button. Anyone see some potential cool uses here? :)

    I won’t go further here, but if I have explained correctly, many will see the power of the like is pushed further, with OG Metatags properly formatted on your original page the like butotn is liking and provides insights/data that really helps the blog marketer with spreading their content far and wide! :)

    Ed Bisquera, Social Media Director

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