For all you bloggers out there I’m not really telling you anything new. Traditional SEO is dead and we now get most of our traffic from the facebook like button.
The analytics for this blog alone shows that for every one person who found my blog through a Google search, 8 people find me through the Facebook like button. Some days it could actually be 35 to 1 in favor of facebook. What does this mean? It means I don’t even worry about SEO anymore and why should I? Just create sharable content and let your readers do the rest.
SEO, Google Keywords
No one really knows Google algorithms anyway except for the employees of Google. Or sure, they’re are plenty of people out there who are “Google Certified” to advise you on Adword campaigns and how to SEO optimize your site but do you need to do this anymore? Probably not. Google’s algorithms are constantly changing anyway and since Google is always making tweaks so that your searches turn up the most relevant information I don’t believe anyone can truly tell you how to increase your Google rankings. Lately most of these tweaks have resulted in higher rankings for myself so I have to say those tweaking’s are working in my favor.
But since know one knows Google Algorithms and I am already ranking very highly on a Google search without doing any SEO I am convinced that SEO is dead. Google is able to index my site and return me as relevant based on my content alone. That leaves me more time to focus on content.
Facebook Like Button
The facebook “Like” button generates traffic based on your content. If you write great content and your readers find it worthy of sharing they will share your content via the “Like” button.Once they click on your “Like” button a snippet of your content is posted to their facebook wall for all their friends to see. These friends, in turn, can also click on like and share your content with their friends and this process can go on and on and on. This is called opt-in advertising and is the best advertising you can get. It’s also completely free. Now that’s putting your customers to work! :)
The Like button also serves another purpose, though. To get feedback. By liking someone’s content, you are giving that person affirmation that you liked and approved of the content that was shared. This feedback can be invaluable when developing a marketing campaign for your site or business. You can’t get this kind of information when someone finds your site through a Google search.
So, I believe that the “Like” button is one of Facebook’s greatest inventions and is making SEO irrelevant. What do you think?