TikTok is owned by ByteDance, a $100 billion corporation based in Beijing. ProtonMail last month noted that TikTok harvests a great deal of information about its users, including how long you watch videos, what kinds of videos you like and which videos you share, along with any messages you exchange in the app.

Video Builder is currently available in beta, with interested parties invited to apply for access. While Video Builder is likely to be a great tool for businesses, individuals stuck at home may also be keen to start their own YouTube channel.

Social Media is similar but not quite marketing. It is an opportunity for the public to sing the praises about your business. It's two-way marketing, whereas traditional marketing is one way. Your objective with social media is to keep your community aware of what your business offers and then engage them.