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Small Business Marketing Social Media

The twisted world of Social Media Influencers

What happens when the influencers aren’t real people? Is our popular culture being hacked?Continue readingThe twisted world of Social Media Influencers

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Social Media

Yelp faces a “dilemma” again with one-star Fake Starbucks reviews.

You don’t have to even visit the location of a business to write a review and that’s where the Yelp business model fails. Unlike OpenTable, where you can only leave a review on a restaurant AFTER the restaurant checks you in, Yelp has no such functionality.Continue readingYelp faces a “dilemma” again with one-star Fake Starbucks reviews.

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Small Business Marketing

American Express Gets Its First New Logo In Over 40 Years

You might not even notice the redesign–and that’s the whole point. Source: American Express Gets Its First New Logo In Over 40 Years American Express has a new logo, but it probably slipped under your radar. It’s part of a complete brand redesign led by Pentagram partner Abbott Miller. The credit card company has swapped…Continue readingAmerican Express Gets Its First New Logo In Over 40 Years

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Social Media

Cambridge Analytica Whistleblower: Facebook Able to Listen to You at Home and Work

Former Cambridge Analytica employee Christopher Wylie (Image via YouTube). He also claimed that his former employer is a dangerous place to work: “People do get hurt at this firm.” Source: Cambridge Analytica Whistleblower: Facebook Able to Listen to You at Home and Work Wylie told the committee that he was informed by Cambridge Analytica shortly…Continue readingCambridge Analytica Whistleblower: Facebook Able to Listen to You at Home and Work