Gotta love Yelp! Their employees can’t seem to setup their automated marketing campaigns correctly, now hitting my email inbox on a Sunday. Easter Sunday!
Me thinks I should start doxxing these sales reps since they won’t stop emailing me. What do you think? To Dox or not to Dox?
My whole point behind this blog post is that Yelp is just a site that people use to leave negative reviews but if you would like positive reviews you can get a business account where Yelp employees will work with you to “Optimize” your Yelp page. They will teach you how to “Correctly” flag reviews so that they are removed and only the good reviews survive.
Yelp is at it again. They clearly don’t like bloggers, especially ones who refuse to participate in their Yelp programs, scamming small business’s out of thousands of dollars every year. A recent email from Yelp, which I found in the trash, states I will have to change my profile pic before I can talk to customers. Apparently they require a “REAL” photo of me. Really Yelp?
I have been doing Social Media consulting with small business’s on Long Island for about 3 years now. There are many, many, many options for Digital Marketing and Yelp is just one of those options. The only problem with Yelp is that I have always been able to prove I cannot get a return on investment (ROI)
Last August I reviewed The Yelp Starter Package for Small Business’s which is $350 a month. At the time I liked the program. Here is what I was initially looking at:
To understand why Yelp is well positioned in the fight to digitize local advertising, first consider the prevailing attitude of the competition. “Local is the holy grail of the Internet,” Sheryl Sandberg, COO of Facebook, told analysts during the company’s first earnings call in July. “The problem with local businesses is they are just not very tech savvy.” – excerpt from FastCompany.com