As a consultant for small businesses I get asked all the time if SMB’s should be using SEO (Search Engine Optimization). The answer is “No”. A lot of businesses don’t really understand how difficult and costly it is to get a top ranking for whatever keyword or search term they want. They dream of outranking websites that have been spending tens of thousands of dollars in content development and marketing for years.
It’s New Years Day and in years past I would sit down and examine my blogs traffic year over year. This year was a little different. Since I spent the past year building social media campaigns for clients I had less time for my own. Interestingly, the less I blogged the more traffic I got.Read More
Traditional SEO is Dead For all you bloggers out there I’m not really telling you anything new. Traditional SEO is dead and we now get most of our traffic from the facebook like button. The analytics for this blog alone shows that for every one person who found my blog through a Google search, 8 people find me through the Facebook like button. Some days it could actually be 35 to 1 in favor of facebook. What does this mean? It means I don’t even worry about SEO anymore and… Read More
Yup! You read that correctly. In response to my inquiry about twitters promoted products I learned that one of the minimum requirements for a twitter advertising campaign is a starting budget of $15,000 a month, a 3 month commitment, previous experience running SEO ad campaigns and an established presence on twitter. So if you are a blogger or a small business looking to expand your presence on twitter, don’t bother going down this route. Go buy a house instead because your twitter campaign will cost you a minimum of $180,000 a year, way beyond the reach of… Read More