Ever get frustrated with Marketing on Facebook? You post a picture and it reaches tons of people but when you post a link back to your website only your most loyal followers see it? If that! How are you supposed to build your brand when you cannot get anyone out of Facebook? Oh, of course you can get more people to see your website links but you will have to pay for that! Sorry, Facebook, it doesn’t work that way. If I cannot reach my fans I’m moving along. So… Read More
Yes, You Read That Headline Right. Bad Social Media Campaigns Can Target Dead People! Liberty Mutual is one of my favorite social media campaigns! I say that sarcastically. Learning from other people’s mistakes though can be invaluable and Liberty Mutual makes quite a few of them. In the spirit of full disclosure this is a company I once worked for and have known for quite some time that the company has been in decline. The company regularly posts losses of 100’s of millions almost every quarter. It’s not because of… Read More
I had something else I wanted to post this morning but I opted for this little blog posting instead because Marketing on Social Media is more than just Facebook, Twitter, Google+, LinkedIn and any other free platform you can get yourself on. If you’re not blogging or at the very least have a mobile optimized website you are ignoring the rest of the internet at your own risk…
Bloggers know content is King. No amount of gimmicks, promotions, sweepstakes, contests or freebies will bring back readers to your blog again and again like good content. The same principle applies to Social Media but lately I have been pumping more content into Google+ because of Google Authorship. If other bloggers are doing the same will Google+ finally become a force to counteract Facebook?
This is my 6th consecutive day of blogging! It’s been a while since I’ve done that but I’ve had so many interesting posts backed up in my Evernote Blogging notebook that I may be able to do this for quite a while. So without further ado, here is today’s posting:
Public WiFi is Not Safe!!!!!!!!!!!! (Get my Drift?) I’ve said this in the past, time and time again, Public WiFi is NOT safe. Use it at your own risk… or… a better option, secure your public WiFi connection using a VPN because if you don’t you could open yourself up to viruses or even identity theft.