Posts tagged COO

Who Knew Yelp Drives This Much Traffic? Small Business’s Take Note!

To understand why Yelp is well positioned in the fight to digitize local advertising, first consider the prevailing attitude of the competition. “Local is the holy grail of the Internet,” Sheryl Sandberg, COO of Facebook, told analysts during the company’s first earnings call in July. “The problem with local businesses is they are just not very tech savvy.” – excerpt from FastCompany.com