This download is titled, “Reality in Advertising”. Originally printed in 1961.

I like to go back to the beginnings of marketing before all these technology unicorns came out. These tried and true practices will help separate you from all the other small business startups out there.

The focus of this document is on developing a USP, short for Unique Selling Point. Every business needs one and it may take years to tweak. Identify your unique selling point early.