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Small Business Marketing Social Media

Ignore. How Should Marketers Treat TikTok.

TikTok is owned by ByteDance, a $100 billion corporation based in Beijing. ProtonMail last month noted that TikTok harvests a great deal of information about its users, including how long you watch videos, what kinds of videos you like and which videos you share, along with any messages you exchange in the app.Continue readingIgnore. How Should Marketers Treat TikTok.

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Small Business Marketing Social Media

YouTube Quietly Introduces a Free Video Builder for Businesses

Video Builder is currently available in beta, with interested parties invited to apply for access.
While Video Builder is likely to be a great tool for businesses, individuals stuck at home may also be keen to start their own YouTube channel.Continue readingYouTube Quietly Introduces a Free Video Builder for Businesses

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Small Business Marketing Social Media

Social Media Management: The Basics

Social Media is similar but not quite marketing. It is an opportunity for the public to sing the praises about your business. It’s two-way marketing, whereas traditional marketing is one way. Your objective with social media is to keep your community aware of what your business offers and then engage them. Continue readingSocial Media Management: The Basics

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Small Business Marketing

Here are 6 Marketing Ideas you should be Looking at Now:

Easter is April 12th and so far I have been surprised by only 1 local business putting out their Easter menu or promo. Easter marketing is virtually non-existent right now. If you are open in a limited capacity now is the time to get that Easter Special out. Be a leader and encourage your customers to celebrate the holiday. It’s important now more than ever.Continue readingHere are 6 Marketing Ideas you should be Looking at Now:

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Small Business Marketing

E-Newsletter Content Strategy

Here is a guide to developing your email marketing newsletter. Even though it is the middle of July it is never to early to get your marketing ready for the 4th quarter of the year. Don’t wait till the last minute. You may be thinking about Back to School right about now but in August…Continue readingE-Newsletter Content Strategy

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Small Business Marketing

12.5 Marketing Ideas for August 2018

You can hate me later but, Summer will be ending soon and even worse, we’ll start to think about Fall and then Christmas Marketing. But for those of you who are not on a Marketing Schedule here is what is left of July: Fourth of July(July 4th) Family Reunion Month National Grilling Month National Ice…Continue reading12.5 Marketing Ideas for August 2018

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Small Business Marketing Social Media

Don’t be the Red Hen. They Have Quite the Yelp Problem.

“Having your business suddenly in the political spotlight can have several adverse consequences, in this case, the business owner might lose the business.” I’m sure everyone by now has heard about how a Restaurant called The Red Hen Restaurant in Lexington, Virginia, made news by refusing to serve White House press secretary Sarah Huckabee Sanders.…Continue readingDon’t be the Red Hen. They Have Quite the Yelp Problem.

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Small Business Marketing

June Newsletter

SUMMER IS HERE! In this issue of the newsletter, I will drop a few ideas which I have used in the past that you may be able to use to generate awareness of your business during the summer. This issue is geared towards the business that traditionally goes quiet during the Summer. For those Businesses…Continue readingJune Newsletter

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Small Business Marketing Technology what-d'you-call-it

Email—Yes, Email—is the Next Great Media Platform

By all counts, email should already be dead. I mean, really: Everyone hates it. Few can master it. And more companies than I can count have set out to assassinate it.Continue readingEmail—Yes, Email—is the Next Great Media Platform

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Small Business Marketing Social Media

The twisted world of Social Media Influencers

What happens when the influencers aren’t real people? Is our popular culture being hacked?Continue readingThe twisted world of Social Media Influencers