“The social network is getting aggressive with people who don’t log in often, working to keep up its engagement numbers.”
It’s standard for all types of companies to use email and text messages to re-engage their customers. Facebook’s stand out for their frequency and personalization, users said. The company does it because it works.
You can read the whole article on Bloomberg.com here – Source: Facebook Really Wants You to Come Back.
Some takeaways from this article:
- Facebook is sending emails to inactive users stating someone tried to access their account. This will scare the user into logging in to make sure all is ok and the account was not hacked.
- Facebook is sending emails to inactive users showing them what their friends are posting, I guess, in an effort to get the user to login and view the whole post.
- Facebook is sending text messages showing me what my friends have posted. A text is the only way for facebook to access a phone where all facebook apps have been deleted.
A social network that is pestering you to become more social. I hope more people get off social media and get back to good old fashioned email.
You can contact me here just like always or just drop a comment below. That’s old school.