Facebook will help marketers show ads to non-Facebook users who visit websites and applications in its Audience Network ad network.

Source: Facebook Wants to Help Sell Every Ad on the Web – WSJ

There is no escaping Facebook’s advertising reach. The social network has announced that it will now be foisting ads on to every single person who uses third-party sites that are signed up to its advertising scheme, regardless of whether the user has a Facebook account or not.

Someone must develop a platform that whitelists websites that do not use Facebook cookies and plugins to track you.