I’ve gotten quite a few questions lately about Google ranking mobile websites higher than a traditional website. Google themselves released a blog post about this back in February which you can find here – Finding More Friendly Mobile Search Results.
In a nutshell, starting on Tuesday April 21st, websites that load correctly in a mobile browser will rank higher than those that do not. That means that if your competitor has a mobile optimized website and you do not your competitor may rank higher in a Google search by default. Quite frankly, I’m not comfortable with Google having this power in the search field but that’s just me. Can you say monopoly?
I’m sure I’ve mentioned this in the past but having a mobile optimized website is a must in this day and age. Most web designers worth anything will throw that in at little to no cost. Most of your WordPress Themes also come automatically with a mobile theme, at least if you have a newer theme. If you are not sure if your website is mobile friendly Google has a handy Website checker here…
Best to make sure your website is due for an upgrade before your site starts to lose traffic because it is not mobile optimized. There are free services out there that will do just that but not any I would recommend. Most of these services place ads on your mobile site. It really is best to get it done professionally or, if you’re a theme user, making sure you only use themes that include mobile versions of the site.