This week I attended the International Restaurant Show at the Javits Center in Manhattan where vendors from all over could show their latest food products. In my official capacity of a Marketer, of course I gravitated towards the tech vendors at the show… more specifically NCR and Partender, two companies I am considering in my quest to help grow some clients.
While walking around I stumbled upon a Marketing Presentation. The Restaurant industry still struggles with social media and although I thought some of the information in this talk was a little dated, much of it still holds true. Notable exception to using and engaging on Yelp. I highly recommend not acknowledging anyone on Yelp. I’ve never liked the platform and it’s business model is not sustainable.