Yup! You read that correctly. In response to my inquiry about twitters promoted products I learned that one of the minimum requirements for a twitter advertising campaign is a starting budget of $15,000 a month, a 3 month commitment, previous experience running SEO ad campaigns and an established presence on twitter.
So if you are a blogger or a small business looking to expand your presence on twitter, don’t bother going down this route. Go buy a house instead because your twitter campaign will cost you a minimum of $180,000 a year, way beyond the reach of 90% of the businesses in this country. This type of financial commitment is only for large corporations which is sad because now the more money you have the louder you can now shout on twitter.
Promoted Tweets are currently only showing in search results on Twitter.com, Twitter’s mobile apps, and some syndication partners, and will be displayed in user timelines over time. I was wondering how many people are actually using twitter.com and what is the reach of a Promoted Tweet? Are you getting the most bang for your buck? Here’s your answer:
The vast majority of twitter users are using twitter.com. I found that very interesting because I’ve never noticed a promoted tweet on my iPhone and I always notice them on twitter.com. I’m always checking trending topics on twitter when I use the twitter website.
I figured if the majority of users are using mobile clients then promoted tweets would just go unnoticed. In this case out of twitters 190 million users, 130 million of them would see a Promoted Tweet fairly easily. Of course all 190 million users are not online at the same time and there is a debate as to how many user accounts are actually active accounts but that’s another story all together.
So if you want to have your tweets promoted on twitter like this:
Then you will need to produce $15k a month like Microsoft did to promote an inferior browser like IE9.
So I’m not sure how successful promoted tweets will work for these big corporations that can afford such a large investment but for the average small to medium sized business I just ruled out promoted tweets as part of any social media campaign. The costs are just to high.