Check out this talk from the International Restaurant Show at the Javits Center in NYC. It’s about Social Media and Marketing in the restaurant industry. Overall this talk was informative and mentions some pretty common tools like Hootsuite and Google Alerts for managing your brand on social media. The panel also talks about monitoring the entire internet for any talk about your brand… Definitely not practical.
The panel also talks about how to use Yelp in your overall marketing campaign. Yelp will never be an option for this old school blogger. :)