Buying “Likes” & “Fans” is a Waste of Time and Money
As social media managers have learned over the past several months, it’s becoming increasingly difficult to get your content seen by fans who have opted into your Facebook marketing messaging by virtue of “liking” your brand. I can’t tell you how many times I still come across people who were hawking services like buying “Likes” and “Fans”. It’s been happening for a long time now and those chickens are starting to come home to roost for Social Media Managers who used this strategy. Instagram users take note because it’s a problem there too. It’s making it significantly harder for social media managers to reach their audience.