Category Archives: @Tech Talk

This is the default category of my blog. Many of my postings end up here.

Asian Festival

Chinese Media and Why Marketers Can’t Ignore Them

Target Other Digital Networks

Digital Marketers just can’t stick to Social Media when trying to reach multiple demographics, they also have to know who to target and how on other social media networks. In my neck of the woods, the NY Tri-State area, the Chinese market is huge!  Chinese Demographics in NY rival even the Hispanic demographic in growth over the last 10 years. If you don’t recall, the Chinese own over half the apartments in Manhattan. Continue reading

Look Up

Look Up! A Little Something About Social Media Addiction

“All you have to do is disconnect from the need to be heard and defined”. My favorite line in the attached video below so make sure you watch. This past weekend was about the 6th straight weekend I have practically disappeared from “The Net” despite having the latest and greatest gadget in my back pocket. Disconnecting… something I have struggled with in the distant past but have learned how to master disconnecting from time to time Continue reading


Social Media Managers Leaving Facebook? Goodbye and Good Riddance!

Buying “Likes” & “Fans” is a Waste of Time and Money

As social media managers have learned over the past several months, it’s becoming increasingly difficult to get your content seen by fans who have opted into your Facebook marketing messaging by virtue of “liking” your brand. I can’t tell you how many times I still come across people who were hawking services like buying “Likes” and “Fans”. It’s been happening for a long time now and those chickens are starting to come home to roost for Social Media Managers who used this strategy. Instagram users take note because it’s a problem there too. It’s making it significantly harder for social media managers to reach their audience.
Continue reading