@Tech Talk Internet Security Marketing

It’s Your Duty to Install Ad Blockers. But Which Ones and Why?

“Ad Blockers! I love them. They clean up my internet experience and my computer is very happy when not downloading all those ads… The featured image is from blog.mecco.me.”

edward-snowden-just-joined-twitter--and-he-is-already-trolling-the-nsaIf you value your privacy you might have taken notice this week when Edward Snowden says “it’s your ‘duty’ to install ad blockers”… “In an interview with The Intercept (a must read!), the government surveillance whistleblower gave some advice on how average citizens can shield their privacy online. One of the less obvious security tips: flip on an ad blocker.” You can read more at Mashable here.

What are companies doing to counteract ad blockers?

Yahoo has been experimenting with a feature that requires you to turn off your ad blocker in order to access your email. Probably not a popular option. You can read that here….

Websites may know that you’re using an ad blocker and if so, I think that there will be a small war against them in the near future. When you’re running an ad blocker your taking away marketing dollars from someone.

Websites supposedly know you are running an ad blocker, as also stated by mashable. I have yet to run across a website that asks me to turn off my ad blocker or states that I am running one.

As a part-time marketer I prefer having ads hosted directly on the website and people can just click on the ad image to be taken somewhere else. What’s really happening is that websites are putting up JavaScript as ads. JavaScript needs to download outside content to be viewable. This works great because ads can be updated constantly and rotated frequently because the content is somewhere else. The downside is it slows down your computer. Imagine loading a page that has 15 ads that also have to be downloaded. The download process becomes very slow and bloated. You sometimes think your computer is running slow but it’s not.

There is a huge upside to marketers using JavaScript as ads but I can’t go into all of that here. I do know that if people start using ad blockers en mass, that upside of using JavaScript for marketing won’t mean a thing.

Why to use an ad blocker?

I have been using an ad blocker for a while and I have to admit, once installed the laptop started running better than ever. So even if you think an ad blocker is not needed or you don’t mind the advertisements, you should at least know your computer will run better since it’s not downloading so much outside content.

I’m using an ad blocker called WebGuard which you can download from the Mac App Store. I have no complaints.

I would be curious as to what ad-blockers you run and why?

 

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1 Comment

  • Reply
    Anne Katz-Hanna (@KATZHANNA)
    November 22, 2015 at 8:15 PM

    I read about Yahoo’s experiment prior to now and I have a few email accounts, use antiquated Yahoo for one purpose only. It’s pretty disturbing that they will attempt to deny access since I use Adblock Plus. Then again…

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